“I think face moisturizer is a totally overrated expense in the skin care category. Expensive moisturizers do not hydrate your skin more—the act of moisturizing your skin is accomplished by certain ingredients,” she says, noting that those raw materials are more or less comparably priced across the board. So it’s more important that you find an option that suits your specific skin type and texture preference, regardless of budget.
So next time you’re at the department or beauty store, skip right over those three-digit price tag creams. The double- or single-digit prices will do the same amount of work.
Now with all that money you just saved on moisturizer, you can go ahead and splurge where it counts: actives and serums. “If you want an active, well, that’s a different story—that you want to spend money on as bioavailability and formulations matter. So your vitamin C, retinol, niacinamide, and things like that—go ahead and find the more expensive options within your budget,” she notes.
Here’s the big caveat: Some people don’t want a serum and a face cream, so instead they look for moisturizer with active ingredients added. While serums will always offer more potency (they are designed to penetrate deeper layers of the epidermis), an active ingredient laced cream can certainly improve skin quality, too. And in those instances, a reasonable price hike is justified.